More on newspapers and the Web in 2009. Plus: adult personals?
Wish I had seen Adam Reilly's post on dailies in The Phoenix (via Romenesko/Poynter before I wrote my screed this morning.
Reilly touches on some of the same stuff I do: the Christian Science Monitor and the Detroit papers as signs of the times. The future of papers being good reporting on the Web. Collaboration.
He also gets into deep cuts and niche coverage.
One thing he doesn't touch on didn't occur to be until I remembered what The Phoenix is: a free paper that is frequently fat. As in, a huge newshole.
You know how it supports that big newshole? Advertising. Specifically, adult personals: there's a large section each issue.
A lot of newspapers aren't going to be willing to accept this kind of advertising – my employer and its sister sites used to take personal ads (not the adult sort), but it went more family-friendly – but it could be a good bailout for some establishments.
Reilly touches on some of the same stuff I do: the Christian Science Monitor and the Detroit papers as signs of the times. The future of papers being good reporting on the Web. Collaboration.
He also gets into deep cuts and niche coverage.
One thing he doesn't touch on didn't occur to be until I remembered what The Phoenix is: a free paper that is frequently fat. As in, a huge newshole.
You know how it supports that big newshole? Advertising. Specifically, adult personals: there's a large section each issue.
A lot of newspapers aren't going to be willing to accept this kind of advertising – my employer and its sister sites used to take personal ads (not the adult sort), but it went more family-friendly – but it could be a good bailout for some establishments.
Labels: advertising, media, newspapers
1 Comments:
That's an interesting comment on the adult personals. I remember back in the early 90's I gave those a try when they were in the Syracuse newspaper, and met a few people; one and done for the most part. Still, it was a big time revenue source for the newspapers because lots of people were doing it.
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